We build tools that help field teams spend less time planning and more time in the field.
Retail merchandisers and field sales reps across Europe spend 30–45 minutes every morning doing the same thing: opening Excel, figuring out which stores to visit, manually plotting a route on Google Maps, and calling the manager to update them on yesterday's visits.
That's 150+ hours per year per rep — on admin work that shouldn't exist. Meanwhile, regional managers have no live visibility into territory coverage, competitor density, or visit history. They manage by phone call and gut feeling.
MapLayer replaces that chaos with a single shared map — one that the whole team uses, updates in real time, and actually trusts.
MapLayer was built after working directly with merchandising teams at a major European sporting goods retailer — watching them struggle with the same Excel-based workflow that every field team in retail uses. No SaaS tool existed that was simple enough for a merchandiser to use from their phone, flexible enough to handle multi-layer corporate data, and affordable enough for a regional team to adopt without an IT project.
So we built it. MapLayer launched in 2025 and is designed specifically for European B2B field teams — with GDPR-compliant EU data storage and a bilingual EN/DE interface.
Location data belongs on a map, not in rows and columns. Visual context changes how people make decisions.
A field tool that only works on desktop isn't a field tool. MapLayer is built for the phone, in the field, with one hand.
Personal visit notes stay private to each rep. No manager surveillance. Data stored in EU. GDPR compliant by architecture.
14-day free trial. No credit card. Up and running in 5 minutes.